Innovation 2010

Contact Information:
Event Coordinator
Caroline Schweppe, Carosch Inc., 23 Preakness Drive, North York, ON M3B 3S2
Tel: (416) 391-3172 • caroline.schweppe@acctcanada.cahttp://www.carosch.com

Innovation 2010 | December 5-7, Ottawa
Canada’s R&D Partnership Conference

December 5-7, 2010 at the Westin Hotel, Ottawa, ON

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With over 11 million fans, I think its save to say Red Bull is social

Red Bull is a fascinating brand that targets a younger market, particularly college students. They were an unknown brand but in about a decade they became to be well known and loved brand by using unconventional methods of mass marketing. One way they’ve been able to build their brand was by using the social networking site Facebook. Below the picture displays an incredibly entertaining and interactive Red Bull Facebook fan page. The page offers fun content for students like a procrastination station instead of offering boring information like, mission, vision, and a company description. Other fun content includes watching cool videos and playing games. Red bull has done an excellent job on tailoring to the target market’s needs and wants, so much so they have only 825,000 fans… no big deal.

Red Bull has has provided the opportunity for User Generated Content. All Facebook is a website that shows statistical information about Facebook fan pages. Below the picture displays my search for the Red Bull Facebook pages, and to my surprise I found a numerous amount like the “Red Bull gave me wings, lol jk im already prett fly” and the page was not created by Red Bull. Another example of UGC’s is after one million users became fans of their Facebook page they decided to give back to their loyal fans. To give back they created a nationwide scavenger hunt called the Red Bull Stash. They posted clues on the Facebook page, and users would post comments and photos of their adventure.

Another excellent platform Red Bull has used to increase its brand power is through YouTube. Take a look at two videos below, it speaks for itself.

RedEx
“The biggest advertising stunt this professor has seen”

(Skip to the 45 second mark)

Red Bull Flowers
The folloing video is a creative branding project.

As you can see Red Bull’s social networking strategy is always changing in regards to how they interact with their users, however they always maintain a consistent brand image. Due to this, its easy to say that Red Bull has maintained projectability (they let consumers fill in the blank about what their brand means) and so far they’re doing a remarkable job at it.

How to get business contracts in 3 simple steps.

How to get contract work in 3 easy steps, watch this movie to start you off!

Step 1: How to get Contract Work?
Simple, you ask!

First you must find applicable firms to contact:
– Use search engines and local business directories

Research the firms:
– Determine if they’d be a good source of work.
– Then rank the firms on a scale of 1 to 5 based on how much you would like to work with them
– Research the firm like you would for a job interview, this way you are prepared when you go to meet with them.
– Next, find out who you should contact at each firm. If you can’t find the information on their website, give them a quick call.

Keep notes on your progress with each firm including:
– Who you contacted
– What was said
– The date and time of contact
– Any follow-up that is required

Step 2:
The initial contact through e-mail
The first contact is important because it’s the first impression they get of you and tells them what you are capable of. So this step looks at what should and shouldn’t be in an e-mail, and how to best structure your e-mail

The initial written contact

This e-mail is the “would you like to know more?” introduction; it’s a sales pitch, and textual representation of you.

Keep the reader in mind
You need to keep the reader in mind and understand what they will be looking for, answer the Who, What, When, and How’s. Here are some questions they would ask themselves:
– Who is e-mailing me and why?
– What skills do they have that we might find useful now or in the future?
– What relevant experience do they have?
– How good are they? What are their previous projects?
– How much do they expect to get paid? Never put this in the initial contact.

The Email Format
Keep it text-only, it keeps it personal. The HTML format is less likely to get read. Provide links to your previous work.

Test it!

Send it to someone else and yourself to make sure it works and to fill in anything that you missed.

Step 3: the follow-up Phone Call
Phone call can be unpredictable and there’s no exact blueprint for this type of call, it could go in any direction. Here are some tips to that can guide you.

The Purpose of the call:
1. Ask your contact if they got the e-mail – There are numerous times where they won’t have received because it didn’t get forwarded to the correct person or just got lost. So make sure you prepare to introduce yourself as you would have stated in the e-mail.
2. Arrange a face-to-face meeting

Some things to keep in mind during the phone call:
– Be polite and courteous
– It could take days or even weeks before you get to talk to the right person in the company
– Write down the names of each person you talk to
– Keep notes on what was said
– Keep it brief — the other person is likely to be busy
– Remember you are selling a business proposition, your purpose is to add value to the firm you contract for

Keep in Touch
Even if you don’t get work the first time you contact them, it’s important to keep in touch so when they do have work, you’re the first person they ask.

I hope this has made that initial contact a little easier, for a more tips about how to get contracts refer to this article. This blog has some additional business tips that I found very useful. After reading this blog I’m confident that I’ll be able to get some contract work. If you have any tips or suggestions, please let me know!

Thanks, Michelle

Top 10 Advertisements of All Time

This week we’ll take a look at the top ten advertisements of all time, these ads raise the bar for the next generation of promotional companies.

10 Monster.com “When I grow up”

9 Coca-Cola – Mean Joe Greene

8 Android vs iPhone (might not be an ad of all time, but very funny and creative)

7 Got Milk Commercial: “Aaron Burr”

6 Wendy’s: Soviet Fashion Show

5 Wendy’s Commercial: “Fluffy Bun” (aka “Where’s the Beef?”)

4 Budweiser Commercial: “Whassup Wasabi” (I love this one)

3 Apple Computer –

2 Pepsi-Cola Commercial: “Jackson Street”

1 Pepsi-Cola Commercial: “Security Camera”

Innovative.Creative.Effective.

I’ve been in search of ways to be innovative, creative, and effective in my position as Co-director of ICE Promotions. This blog has been my way of finding inspiration and ideas. So far it has helped and I am currently in the works of making a business contract with a company called Recon Instruments, they’ve invented the world’s first GPS google and we look forward to working with them. But I am still searching for ways to better promote our company inorder to increase our business contracts and profits.

I came across this blog Tree Hugger it got my attention because it is something that has never been done before and is completely effective. Airparif an organization in charge of monitoring the air quality in Paris, they decided to transform a balloon in the city of Paris that changed colors to represent the current air quality. If the balloon was green the air quality was good, and if the balloon was red the air quality is very poor.

I dugg this article because it inspired me and validated that the sky’s the limit with how innovative and creative you can become.

|Michelle’s Social Media Persona|

My social media personality characteristics would show that I work hard and have fun. Hopefully by the end of the year in my role as Co-Director of ICE Promotions, I will be able to show that I worked hard to meet our goal of raising over $15,000, at the same time having fun as this is what I love what I do. I believe I will not only accomplish this through my strong work ethic but through other personality characteristics like the fact that I am innovative and creative. Which is also the abbreviations for ICE an Innovative Creative and Effective promotion’s company. The video below is about an event that ICE Promotion’s helped promote, the first 15 seconds will hopefully make you laugh and it diplays how we are Innovative.Creative.Effective.

Evian recently did a social media campaign that shares a similar personality to ICE Promotions. The video below shows how fun, innovative, creative they were.

The video was effective, since according to the Guinness Book of Records it was the most watched online as in viewing history with over 60 million views and 54,000 comments.

A not-so-scretive tip: BE TRANSPARENT!

What is transparent and why should you care?

transparency is the ability of a company to be open with their information. As we learned in our Social Media class ,Social Media builds trust, and trust my friends is the foundation to building valuable long-lasting relationships with your future customers. You want that don’t you?

What about the risks involved with being transparent? What are the limits with sharing too much information?

In my search for this answer I came across this blog http://www.wired.com/wired/archive/15.04/wired40_ceo.html that talks about any fears with being transparent.

  1. Some secrets are met to be kept, but as the blog states ” You can’t hide anything anymore”. An example they shared was about the powerful Microsoft, they paid people to “bluff up”  the Wikipedia entries about them.  People are going to find out anyway, so lesson number uno be open and honest in the first place!
  2. “Secrecy is dying. It’s probably already dead” This world has an entire business section that profits from leaking people secrets and with technology so readily available (camera phones & Facebook), attempting to keep anything a secret is a losing battle. I like the example the blog shares about the company Zappos.com, where the CEO has told his employees to direct customers to other stores if they can’t find their products. He figures this will make his customers happy, and “the more they know about us, the more they’ll like us”. Lesson number two, everyone is going to gossip about you and find out your business, so why not be smart and make it work for you.
  3. “The new breed of naked executives”, people who enjoy writing, blogging and social media are going to have a competitive advantage over other CEOs. This leads to one of the benefits about being transparent, you invite people to collaborate and improve your company. An interesting fact this blog talks about is Google. “When you type in a term, the search engine puts the site with the most links pointing toward it at the top of the list. That means bloggers and discussion boards are extremely powerful in influencing Google’s search results, because bloggers and discussion-board posters are promiscuous linkers, constantly pointing to things they love or hate…” Lesson number three, It’s all or nothing. If you are going to be an open CEO you have to go at it 100%, otherwise it could blow up in your face.

Like they say if you can’t beat them, join them! You can ignore or avoid the internet and gossip world, so you might as well make transparency work to your benefit and join. The result are the many benefits that come with being transparent, they include:

  • An Opportunity to improve relationships, and connect with people
  • Being open invites people to improve your company and allows collaboration when you let people in
  • Spreads love. Well not exactly but when your open and you share, information, knowledge, and ideas, you are spreading the word about your company and inviting new people to learn about your company.

So be transparent, be open, communicate, post new information and new material frequently, and make it work to your advantage!

– Michelle –